We’ve spent a lot of time unpacking our own relationships with the news. At first, we wanted to get out of our own echo chambers and make sure we were exposed to diverse perspectives. We found that takes a lot of effort, and we wanted to make it easier for others.
Then as we started designing Sift, we identified the tension between wanting to stay informed and feeling overwhelmed by the news. It’s a widespread problem that affects the wellbeing of the majority of Americans. We believe there’s a way to stay informed and feel empowered at the same time. And as technologists, we feel we have a responsibility to help design a way forward.
We wanted to choose a topic that’s complex, contentious, ongoing, and relevant to most Americans. Since first- and second-generation immigrants make up nearly a third of the U.S. population, we decided that immigration policy would be a compelling first topic.
This experiment will last as long as it takes for us to gather a meaningful amount of feedback and usage data. We expect that to take a month or two.
Sift will no longer be available in the Apple App Store after the experiment ends. You can keep the app on your phone and continue reading the content, if you’d like. Keep in mind that iOS space-saving features may delete the app if you haven’t used it for a while, and future iOS updates could make it unusable.
Nope. Sift is designed, written, and edited by humans. Everyone sees the same content when they use Sift.
Sift doesn’t require an account, so we don’t collect any personal data. We do monitor how people use the app, so we can make it better. However, we can’t tell who you are when you use the app or send us feedback through it.
If you choose to sign up for our email list, your email is stored separately from any app usage data or feedback.
If you sign up for our email list, we store your email in MailChimp. That’s the only personal data we collect, and it’s entirely optional.
Sift is currently supported by All Turtles, which provides both funding and expertise.
Currently, no. Sift is starting out as an experiment, intended to help us learn whether people find news therapy valuable and, if so, in what form. If the experiment goes well, we might offer subscriptions to Sift in the future. We don’t intend to make money through advertising.
Email us at firstname.lastname@example.org